One of the most advanced advantages of using a CMS is that display can be altered on a 'per link' basis. With each link having the following attributes : assignable templates and custom module positions and displays.
What this means is that the site visitors visual experience is excellent for the site and this leads to repeats and longer average site surfing duration. |
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Ok, the first avantage that CMSs have over static sites / standalone application tie ins is the fact that the basic site structure and programming is already available. You do not have to re-invent the wheel.
User registration, site configuration, wyswig editors, links, contacts, newsfeeds are just some of the features you get out of the box with a CMS. Custom coding the same would require time, effort and major funds. |
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I get asked the question in the title a lot, by clients, by newbies, by sceptics and by just about everyone who still uses static 'brochures' as web sites. The question I ask in return - Is your site making you money, or costing you money? The answer is usually the latter.
Most people spend a certain amount on renewal of domain names, hosting charges and site 'maintenance' with a static site. And they use this awesome media as a glorified mail box. That's right, a way to send and receive email - as that is what large companies seem to be doing.
Well, if you are going to try and use the smarts of 'big business' to try and improve your 'small or medium' business the least you can do is go all the way. Most 'big business' sites come with a whole lot of bells and whistles which you can never replicate with static html or single application tie-ins as you could with a content management system. |
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